--- image: https://www.ppcout.com/hubfs/blog-cover.png --- [ppcout.com](https://www.ppcout.com/) [Get an audit](https://www.ppcout.com/google-ads-audit#contact) [Skip to content](https://www.ppcout.com/blog#main-content) # Google Ads & PPC insights for e-commerce and SMBs Practical guides, teardowns, and honest opinions from two senior specialists — on Google Ads, Shopping, PMax, and the measurement behind them [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/shopping-vs.-search-campaigns-where-should-an-online-store-spend-first) ### [Shopping vs. Search Campaigns: Where Should an Online Store Spend First?](https://www.ppcout.com/blog/shopping-vs.-search-campaigns-where-should-an-online-store-spend-first) [László Bali (Laci)](https://www.ppcout.com/blog/author/lászló-bali-laci) [Read more](https://www.ppcout.com/blog/shopping-vs.-search-campaigns-where-should-an-online-store-spend-first) 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