Google Ads audit by two senior specialists

Find out exactly where your Google Ads budget is leaking

We go through your account and pinpoint what's wasting spend — conversion tracking blind spots, PMax traps, attribution drift — and hand you a concrete, prioritised action list you can act on.

Senior review — two specialists on your account, not a junior and a tool
Real deliverable — prioritised findings, not a sales pitch
Fast turnaround — you hear back within 5 business days

Get my Google Ads audit See what we review

We only ask for read-only access — never your passwords.

Your audit findings

Sample

✓Wasted spend found: 15–35% of monthly budget

✓Conversion tracking: 3 issues inflating your ROAS

✓PMax & Search: budget going to low-intent queries

✓Prioritised fixes: ranked by impact, ready to action

Delivered as a written report within 5 business days.

💸

Avg. wasted spend we find

15–35% of monthly budget

🔍

Most common root cause

Broken conversion tracking

📄

What you get

Prioritised findings in 5 days

These aren't averages we made up — they're what we keep finding in real accounts. The audit tells you exactly which of these apply to you, with the numbers to prove it.

Does any of this sound familiar?

These are the four things SMB owners tell us most often — before they see what's actually going on inside their account.

I'm increasing budget but results aren't improving.
Google says it's converting — but I don't see it on my bank statement.
I have an agency or a PPC person, but I can't tell whether they're doing a good job.
My Google, GA4 and actual order numbers never match. I don't know which to trust.

Who the audit is for

You'll get the most out of this if you're…

The audit works for any account, but it's especially useful if you recognise yourself in one of these.

🧭

An owner or decision-maker

You keep increasing the ad budget but results don't follow — and you suspect a cleaner, measurable structure could do more with the same money.

📊

A marketing lead or manager

You have a PPC person or agency, but you can't tell for sure whether they're doing a good job — or exactly what to ask them for.

🚀

A hands-on founder

You run the ads yourself, you've hit a ceiling, and you want a clear framework around measurement, budget, and what to fix first.

What the audit covers

Six areas. One clear picture.

We go through your account systematically so you know exactly where the money is going — and where it shouldn't be.

💸

Wasted spend

Search terms draining budget with zero intent, duplicated keywords, campaigns cannibalising each other.

🔦

Tracking & dark traffic

Conversion gaps, GA4 discrepancies, missing conversions — the blind spots that make your ROAS look better than it is.

⚠️

PMax & campaign structure

Performance Max eating your branded traffic, missing guardrails, search-vs-shopping cannibalisation.

🔍

Keyword hygiene

Broad match scope creep, irrelevant search terms, missing negatives — the slow bleed most accounts ignore.

🗂️

Account structure

Naming conventions, ad group logic, budget allocation — whether the architecture is working for you or against you.

🕵️

Competitor intelligence

What your competitors are running in the Ad Library right now — gaps and opportunities you're missing.

The deliverable

Not a meeting. A real document.

You get a structured audit report — not an upsell pitch disguised as a review.

✓

Prioritised list of issues — highest-impact fixes first

✓

2–3 immediate actions you can implement today, with or without us

✓

Written summary of what to fix and why

The people behind ppcout

Two specialists. One audit.

Every audit is a collaboration between strategy and execution — so you get both the "why it's happening" and the "what to do about it."

Tom Kató

Strategy, measurement & dark traffic

Tom focuses on the measurement layer — why your numbers don't add up, where attribution is lying to you, and what the data is hiding. He's the author of The Blind Spot of Digital Marketing and has built performance marketing strategies for e-commerce brands across Europe.

Author — The Blind Spot of Digital Marketing
Instructor at LABA & GerillaMentorKlub
10+ years in performance marketing

katotamas.hu ↗ LinkedIn ↗

László Bali

Google Ads, Shopping & e-commerce

László is a Google Partner specialist with 11+ years running Google Ads, Shopping, and YouTube campaigns for high-growth e-commerce brands. He's managed nine-figure ad spend across multiple markets and knows exactly how campaigns bleed money at scale.

Google Partner certified specialist
11+ years full-time in Google Ads
Clients: iDrinks, HairPalace, Jófogás, BestByte

balilaszlo.hu ↗ LinkedIn ↗

How it works

Three steps, then you have answers

01

Fill in the form below

Tell us your website, monthly spend range, and the one thing that's frustrating you most. We'll ask for read-only access to your Google Ads account — nothing more.
02

We review your account

Tom and László go through all six audit areas independently. No automated tools replacing human judgement — a real review by two senior people.
03

You get a prioritised findings report

Within 5 business days you receive the written report. If it makes sense to talk through findings, we're available for a 30-min walkthrough call — optional, never pushed.

Recommendations

What people who've worked with us say

These are public LinkedIn recommendations from colleagues, clients, and managers across Delivery Hero, Wavemaker, Grover and more — people who've seen how Tom works up close.

"An expert in performance marketing — exceptional in channel management, budget strategy, and optimisation. I wholeheartedly recommend Tamás as one of the best in the field."

Burak Arslan

Performance Marketing, Delivery Hero

in · LinkedIn recommendation

"A true authority in performance marketing and online branding. What sets him apart isn't just technical prowess but a collaborative, approachable demeanour."

Federico Roccatagliata

Growth Marketing, Wallapop (ex-Delivery Hero)

in · LinkedIn recommendation

"Robust analytical skills combined with real business understanding and a strong grasp of SEM helped him build a very strong growth team. I highly recommend Tom."

Monika Rybicka

Growth & Marketing Director, Grover

in · LinkedIn recommendation

"A highly skilled, open-minded and dedicated professional, able to handle any situation calmly. His performance marketing and e-commerce skills lead to genuinely effective ideas."

Tjasa Petrovic

Global Account Director, Wavemaker

in · LinkedIn recommendation

"One of the most talented and dedicated digital marketing professionals I've encountered — comprehensive knowledge paired with the ability to consistently deliver measurable results."

Nebojsa Damjanovich

HubSpot Partner · B2B lead generation

in · LinkedIn recommendation

"Huge experience and sharp eyes in digital marketing — he makes performance assets really perform. Complex understanding, planning and execution for any brand that wants to grow on data."

Zsolt Szauter

Founder & CEO, Over The Line (ex-Foodora, ex-IKEA)

in · LinkedIn recommendation

A suggested path · not a fixed order

Where you are now — and where to go next

Most people don't need everything at once. Here's the arc, from a focused Google Ads audit to an ongoing strategic partnership. Start wherever makes sense for you.

Level 1 · Start here

Google Ads audit

€299 · one-off

We go through your Google Ads account and hand you a prioritised list of what's wasting spend and what to fix first. This is where it all starts — and for many accounts, it's enough to move the needle on its own.

Get my audit →

Level 2 · Go deeper

Full analytics & PPC audit

€599 · one-off

Beyond Google Ads: we audit the whole measurement layer — GA4, Google Tag Manager, conversion tracking, and cross-channel attribution. This is where we find why your numbers never match, and give you a written blueprint to fix the foundation, not just the campaigns.

Ask about the full audit →

Level 3 · Ongoing partner

Ongoing management & strategy

from €500/month · monthly rolling, no lock-in

If it makes sense to keep going, the same two specialists run your account month to month — campaigns, budget, measurement, and an outside perspective on your growth. Pricing scales with your spend; the full breakdown is under Ongoing work.

See ongoing pricing →

Not sure which level fits you?

Send us a message and we'll help you figure out where to start — whether you're an individual, a small business, or a larger team. No pressure, no obligation.

Get in touch

Ongoing work

Liked the audit? Here's what working together looks like.

If you'd rather not fix things alone, the same two specialists who ran your audit manage the account month to month. Pricing scales with your ad spend — small accounts pay a flat fee, larger accounts pay a percentage that gets more competitive as you grow.

Monthly ad spend

Management fee

Best for

Up to €5,000

€500flat / month

Smaller accounts that need senior hands and a tidy, well-measured setup.

€5,000 – €10,000

10%of ad spend

Growing accounts that want active optimisation and a real strategy partner.

Over €10,000

6%of ad spend

Higher-spend accounts where a competitive rate and deep involvement matter most.

Every engagement includes

Hands-on management of Search, Shopping & PMax
Two senior specialists on your account
GA4 & conversion tracking kept honest
Monthly written report
Monthly call + prioritised roadmap
Monthly rolling · no lock-in

Not sure which tier you'd fall into? Start with an audit — we'll tell you honestly whether ongoing work makes sense for your account, and what it would cost. Book your audit first →

Our promise

"We won't promise you a specific ROAS number — because that's decided by your market, your offer, and whoever runs the campaigns, not by us."

What we do promise: by the end of the audit you'll know exactly where your budget is leaking, and what to ask from whoever manages your ads.

There are too many factors we don't control — the market, your offer, your pricing, the quality of your creative. And as our own audit shows, your ad platform and GA4 will never report the exact same number; that's the nature of measurement, not a bug. So instead of a made-up guarantee, here's the real one: a clear, honest picture and a prioritised action list you can act on — with us, with your current team, or on your own. If we can't give you that, tell us. That feedback matters to us.

Book your Google Ads audit

Get my audit

Fill in the form and we'll be in touch within one business day to confirm scope, pricing, and arrange read-only access.

What happens after you submit:

01
We confirm receipt by email within 24 hours.
02
We send a short Google Ads access request — read-only, revocable at any time.
03
Within 5 business days you receive the prioritised findings report.
04
Optional: a 30-min walkthrough call if you want to dig in together.

Prefer to move faster?

Two quicker routes in

If you'd rather not wait — or already know you need more than a Google Ads review — start here.

A discovery call

A short call where we figure out together whether the Google Ads audit, the full analytics audit, or ongoing work is the right next step for you.

Book a call

A complete measurement & PPC project

Full GA4, Google Tag Manager and end-to-end PPC — for teams that want the whole analytics and advertising foundation rebuilt properly, not just reviewed.

Scope a project

Questions

FAQ

How much does the audit cost?

The Google Ads audit is €299 as a one-off. If you want the deeper analytics & PPC audit — GA4, Tag Manager, conversion tracking and cross-channel attribution — that's €599. Either way you get a real, prioritised deliverable you can act on, with us or on your own.

Do I need to give you access to my account?

We'll ask for read-only access to Google Ads — the minimum needed to actually see what's happening. We never ask for billing access or the ability to make changes. You can revoke at any time.

How much do I need to be spending?

The audit is most valuable if you're spending €500+/month — below that, the account is usually too small to have meaningful waste to find. If you're not sure it's worth it for your account, fill in the form and we'll tell you honestly before you commit.

Am I obliged to hire you afterwards?

No. The report is yours to keep and implement however you like — with us, with your current agency, or on your own. If you want to talk about ongoing work, we're happy to. But it's always your decision.

If I do hire you, how does pricing work?

Ongoing management scales with your ad spend: a flat €500/month for accounts up to €5,000/month, 10% of spend between €5,000 and €10,000, and 6% above €10,000 — a rate that gets more competitive as you grow. You can see the full breakdown under Ongoing work. It's monthly rolling with no lock-in.

How long does the audit take?

We aim to deliver within 5 business days of receiving account access. More complex accounts sometimes take a day or two longer — we'll let you know if that's the case.