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Google Ads & PPC insights for e-commerce and SMBs

Practical guides, teardowns, and honest opinions from two senior specialists — on Google Ads, Shopping, PMax, and the measurement behind them

Shopping vs. Search Campaigns: Where Should an Online Store Spend First?

László Bali (Laci)

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How to Scale E-commerce Google Ads Without Killing Your ROAS

Tamás Kató (Tom)

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How to Prepare Your Google Ads Account for Black Friday and Peak Season

Tamás Kató (Tom)

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Setting the Right ROAS Target for Your Online Store

László Bali (Laci)

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E-commerce Conversion Tracking: Why Your Purchase Data Is Probably Wrong

László Bali (Laci)

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Performance Max for E-commerce: How to Keep Control of the Black Box

László Bali (Laci)

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Google Shopping Feed Optimization: The Foundation of Profitable Ads

Tamás Kató (Tom)

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Google Ads Account Optimization: A Complete Guide for 2026

Tamás Kató (Tom)

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Maximizing Results: Google Ads Campaign Optimization

Tamás Kató (Tom)

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How to Reduce Wasted Google Ads Spend

László Bali (Laci)

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