--- title: | Tamás Kató (Tom) image: https://www.ppcout.com/hubfs/blog-cover.png --- [ppcout.com](https://www.ppcout.com/) [Get an audit](https://www.ppcout.com/google-ads-audit#contact) [Skip to content](https://www.ppcout.com/blog/author/tam%C3%A1s-kat%C3%B3-tom#main-content) # Google Ads & PPC insights for e-commerce and SMBs Practical guides, teardowns, and honest opinions from two senior specialists — on Google Ads, Shopping, PMax, and the measurement behind them [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/how-to-scale-e-commerce-google-ads-without-killing-your-roas) ### [How to Scale E-commerce Google Ads Without Killing Your ROAS](https://www.ppcout.com/blog/how-to-scale-e-commerce-google-ads-without-killing-your-roas) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/how-to-scale-e-commerce-google-ads-without-killing-your-roas) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/how-to-prepare-your-google-ads-account-for-black-friday-and-peak-season) ### [How to Prepare Your Google Ads Account for Black Friday and Peak Season](https://www.ppcout.com/blog/how-to-prepare-your-google-ads-account-for-black-friday-and-peak-season) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/how-to-prepare-your-google-ads-account-for-black-friday-and-peak-season) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/google-shopping-feed-optimization-the-foundation-of-profitable-ads) ### [Google Shopping Feed Optimization: The Foundation of Profitable Ads](https://www.ppcout.com/blog/google-shopping-feed-optimization-the-foundation-of-profitable-ads) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/google-shopping-feed-optimization-the-foundation-of-profitable-ads) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/google-ads-account-optimization-a-complete-guide-for-2026) ### [Google Ads Account Optimization: A Complete Guide for 2026](https://www.ppcout.com/blog/google-ads-account-optimization-a-complete-guide-for-2026) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/google-ads-account-optimization-a-complete-guide-for-2026) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/maximizing-results-google-ads-campaign-optimization) ### [Maximizing Results: Google Ads Campaign Optimization](https://www.ppcout.com/blog/maximizing-results-google-ads-campaign-optimization) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/maximizing-results-google-ads-campaign-optimization) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/why-your-google-ads-arent-working-and-how-to-fix-it) ### [Why Your Google Ads Aren't Working (And How to Fix It)](https://www.ppcout.com/blog/why-your-google-ads-arent-working-and-how-to-fix-it) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/why-your-google-ads-arent-working-and-how-to-fix-it) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/understanding-google-ads-cpc-how-to-reduce-costs) ### [Understanding Google Ads CPC: How to Reduce Costs](https://www.ppcout.com/blog/understanding-google-ads-cpc-how-to-reduce-costs) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/understanding-google-ads-cpc-how-to-reduce-costs) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/professional-google-ads-account-management) ### [Professional Google Ads Account Management](https://www.ppcout.com/blog/professional-google-ads-account-management) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/professional-google-ads-account-management) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/b2b-google-ads-management) ### [B2B Google Ads Management](https://www.ppcout.com/blog/b2b-google-ads-management) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/b2b-google-ads-management) [![](https://www.ppcout.com/hubfs/blog-cover.png)](https://www.ppcout.com/blog/how-to-stop-wasting-money-on-google-ads) ### [How to Stop Wasting Money on Google Ads](https://www.ppcout.com/blog/how-to-stop-wasting-money-on-google-ads) ![Picture of Tamás Kató (Tom)](https://www.ppcout.com/hs-fs/hubfs/Tamas%20Kato%20Google%20Ads%20Expert.jpeg?width=50&name=Tamas%20Kato%20Google%20Ads%20Expert.jpeg) [Tamás Kató (Tom)](https://www.ppcout.com/blog/author/tamás-kató-tom) [Read more](https://www.ppcout.com/blog/how-to-stop-wasting-money-on-google-ads) [ppcout.com](https://www.ppcout.com/) A Google Ads agency run by two senior specialists — for e-commerce brands and small businesses. 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